Every business owner seems to be moving online as it is opening up new avenues of making money and making become brands even more famous. You may be among those who are still at crossroads and do not know if it is the right step to take. Some business owners see a trend and dive in immediately. Another group waits to see the unfolding,and they have all their reasons to wait and watch the space. Instagram has been in existence for almost a decade now,and you do not have any more reasons for waiting. The following are some clear signs that you need to join Instagram
Your customers are asking for social proof
The modern-day customer has moved from a mere buyer and now wants to be part of a family. Social platforms give you a chance to create an online community that you can always lean on. You can have different players from various industries in your community to make it diverse. Even if you have a website, people will always spend more time on social profiles than on your site. It thus means that an update on your Instagram will always reach more people than the one you make on your website.
You want to automate some functions
Marketing your business, processing orders, creating new products and interacting with your customers can drain the energy out of you. Some people result in outsourcing some of the functions,and they end up losing control of some of the keyfunctions in their business. Neglecting some of the business functions as well affects the normal operations. Joining Instagram can help you overcome some of these challenges. You can give the marketing and communication sectors a very big boost when you automate some of these function. With the help of bots such as those at https://jonathonspire.com/best-tools-for-instagram-automation/, there is an assurance that your customers will be engaged and your campaigns will reach the target market.
Your competitors are already on Instagram
If you have competitors that you have been stalking on Instagram and noted that there is consistency in posting, then it is time that you join. It is a clear indication that some good stuff is coming from the campaigns and you should join. Come up with your unique voice and check out the mistakes that they are making. Make sure that you include your Instagram widget on your website so that people can land on your page.