nstagram has over 800 million active users that visit this platform each month. It has less competition compared to other platforms such as Twitter and Facebook. This gives businesses an opportunity to market their products to a wide audience as compared to physical advertisements.
However, for you to use this platform for your business, you need to master it. To understand the benefits you enjoy when using Instagram, you ought to know how to proceed with your marketing strategy.
Showcase Your Abilities in a Unique Way
You need to focus on the solution that you provide in a unique way. You need to realize that you aren’t the only one who sells the same products or services. There are a thousand other sellers on the market doing the same thing.
What you need to do to stay ahead of the competition is to stay unique. If you are offering services, make sure you showcase your products the best way possible. One of the pillars you have is visual content. Make sure you bring out what you offer in the best way possible so as to allow users to know what you have for them.
Make sure your images tell a story or are at least relevant to your company.
Use Instagram Stories
If you have ever used slideshows in any way, you can easily make use of Instagram stories. These stories make use of the slideshow format and go live for just 24 hours. However, you have the ability to save the slideshows to your device to use later on.
You can use the stories to capture the behind the scenes happenings in your organization. These stories are what people are interested in. you can experiment with different kinds of content including videos, images and GIF.
Something many people haven’t discovered is that these stories are also discoverable. You can add location and hashtags to make them more discoverable. The hashtags allow you to be discoverable. Follow Liker helps you take charge of the hashtags the best way. The Small Business Blog notes some facts about this softwareand gives you a guide on how to get the best out of it.
The images and videos you add get to play in the sequence you added them, and you can add as many as you want. You can as well use the stories for adverts to target new audiences and add the right call to action that makes the stories ideal for promotions.
Create a Killer Profile
As a business, you probably offer a lot of things to your customers. What you need to do is focus on your most important selling point. This can be a promotion, an event or a launch.
One of the mistakes many businesses make is using the link in the profile to link back only to their landing page. Little do they know that they can link to app downloads, purchases, event registrations and more. You can also make use of business profiles to that were launched for businesses. Include your number in the profile as well.