It isn’t easy to make it big in the business world these days. Okay, it has never been. So, as a serious entrepreneur, you should seize every opportunity to give your brand the exposure it needs to thrive. And, one of the most effective ways to draw attention to your products and services is to join Instagram.
Here, you have access to a vast market of close to one billion people every month. In other words, you’re missing out if you haven’t created an Instagram account for your business. Here’s why you should sign up right now.
Over ⅓ of Instagrammers Have Used the App to Make a Purchase
See, the primary reason you are in business is to make sales. Of course, the more you sell, the higher the profit. It makes perfect sense to explore all the channels that can increase your turn over. Statistics indicate that more than 30% of Instagram users have used the app to buy online.
In essence, this means that there is a 70% chance an Instagrammer is likely to purchase products or services compared to a person who is not on the platform.
The long and short of it is that if Instagram attracts one billion users every month, two hundred million of those are likely to make a purchase.
You Can Customize your Marketing Campaign
Instagram capabilities rival those of Facebook in terms of audience reach. Now, you can target your audience by age, location, and behavior. More than that, the platform offers extensive cold retargeting, enabling you to showcase your product to people who have never heard it before.
And the beauty of it is that you can cold retarget customers based on a specific Instagram post’s likes, comments and so on.
You Can Track Sales and Leads
You can never know the direction your business is heading unless you can keep track of your revenue. On top of that, you need to follow up potential clients.
Now, Instagram uses the same Ads Manager as Facebook. That way, you can keep tabs with crucial info such as link clicks, conversions, and lead. Even more impressive, you can view the cost per result on all the campaigns that you conduction.
The ripple effect is that you have a better understanding of where to invest your money.
Instagram Sets Apart Personal and Business Profiles
One of the easiest ways to maximize Instagram’s potential for your brand is to open a business account. That way, you can unlock an assortment of feature to promote your products and services.
Some of these functions include access to a call to action button, access to your account’s insights and the ability to sponsor your posts using ad dollars.
The Bottom Line
Instagram is fast becoming one of the best social media platforms to market businesses. Even then, you need to grow your audience to make significant gains. Visit https://jonathonspire.com/socialsteeze-review/ to read more about SocialSteeze, an Instagram growth service and how it can help establish your presence on the platform.